Dangerous Traffic - Google Adwords

 April 5th, 2007

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The topic of traffic generation constantly comes up whenever I teach how to get started with Affiliate Marketing.

One method that is common for beginners to use is Google Adwords. However, it is not always the best idea.

And here is why…

First off, it is expensive…

If you aren’t careful, you will easily drop hundreds (if not thousands) of dollars on one campaign and get little or no results.

This isn’t the fault of Google - it just means that one of many components of your campaign aren’t converting as well as they should be.

For example, you have to worry about:

-the keywords you bid on
-how much you pay per click
-your ad headline
-your ad copy
-your landing page
-your offer
-your back-end follow-up

Think about it - you may have the right keywords and a great ad, but if your offer (i.e. the product you are promoting) is a loser, then you won’t make any money (or at least not enough to cover your ad costs).

Or the offer could be great, but you are paying too much per click, so you lose money.

Or your ad doesn’t convert well, so Google’s algorithms give you a lower position for the same price and decrease your potential earnings until your ad doesn’t hardly display at all.

Are you starting to see that it can be a little complex?

Well, it doesn’t have to be, and I want to show you why.

But first, there is one other reason that Google Adwords just might not be the best place to start for beginners - it requires patience!

That’s right, patience.

It’s something that you must have as a business owner, but most beginners don’t. You want to see profits fast, not profits in a month or so.

And yet, the idea of Google Adwords promises quick results. You can have an ad up within a few minutes, and within 30 minutes afterwards it can be displaying on Google and getting you traffic.

However, this is the very problem of Google. Since it is so “quick” most people don’t try to do it effectively, relying on 2000 keywords and a poorly written ad to drive the traffic.

Here is a typical process of a beginner using Google (and sometimes experts as well):

1. Go to Google.
2. Create ad.
3. Insert 2000 keywords that are related, somewhat related, and not related to your ad (using software and not even looking at the keywords).
4. Run ad.
5. Hope and pray.

Does that sound like a recipe for success? Or perhaps a recipe for disaster.

Would you like to know the process I use to get the lowest CPC (cost per click) and the higest click-through rates?

It’s quite simple actually, and it works each time.

Here it is:

1. Create my ad.
2. Use 5-10 keyword phrases that are very targeted and highly-searched for.
3. Add 20-50 negative keywords that describe what I am NOT looking for.
4. Watch the traffic come in.

The key part is point 3.

Want to know how I find the negative keywords?

Then stay tuned… ;)

Matthew Glanfield

P.S. Oh, and the method is free, and I will post it here on this blog.

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Filed under: Traffic Generation, Google — Matthew @ 12:35 pm


13 comments to “Dangerous Traffic - Google Adwords”

  1. On April 5th, 2007 at 12:52 pm ,
     John Says:

    Cool Matthew,

    Can wait to learn more on adwords. This is one part which I am still not touching because the cost is will be very high if not done properly.

  2. On April 5th, 2007 at 1:11 pm ,
     Col Says:

    Damn Matthew, can’t wait for your next blog post. Great reading until I reached:-

    “Want to know how I find the negative keywords?

    Then stay tuned… ;) ”

    And it got even WORSE when I read your P.S.

    “P.S. Oh, and the method is free, and I will post it here on this blog.”

    What a cliff-hanger…

    Cheers,

    Col

  3. On April 5th, 2007 at 1:19 pm ,
     Mike Krumlauf Says:

    Excellently put AND quite simple.
    Google adwords Is a great way to get targeted traffic, but it does take patience, testing and a little bit of knowledge. Thanks, Matthew, for giving the little hints needed for success.

  4. On April 5th, 2007 at 1:34 pm ,
     Pete Moring Says:

    I opened your E-mail almost by accident.
    I didn’t recognise you as a sender I was familiar with, but the ‘Dangerous Traffic’ quote in the headline certainly grabbed my attention.
    I’m rather glad it did as well, as I’ve found this blog to be an excellent point of reference and will call back regularly.

    Many thanks for the ‘heads-up’.

    Pete.

  5. On April 5th, 2007 at 2:15 pm ,
     Daniel Says:

    I am so on the edge of my chair. Mathew, can you at least let us know what approximate date and time the answer will be posted?

    Sincerely

    Daniel

  6. On April 5th, 2007 at 2:27 pm ,
     Matthew Says:

    >>> I am so on the edge of my chair. Mathew, can you at least let us know what approximate date and time the answer will be posted?

    Tomorrow actually. Just check back here.

    If you need a reminder just sign up at the top of this page and you will be notified when a new post is made.

    Thanks for all the great comments!

    Matthew Glanfield

  7. On April 5th, 2007 at 4:22 pm ,
     Ana Says:

    Hi Matthew,

    Well, I’m not exactly sitting on the edge of my chair … Adwords are really not for beginners on a tight budget so there’s the catch. I will read what you have to say, though.

  8. On April 5th, 2007 at 7:00 pm ,
     Scott Says:

    Hi Matthew,

    I just came across your website after hearing a recommendation from a friend.

    You’ve given some excellent advice regarding Google AdWords. I’m looking forward to Part 2.

    I’ve got a question about the vertical stripes you have on the sides of your Google AdWords on this page. Do they seem to help you get more clicks?

    Best Regards,

    Scott

  9. On April 5th, 2007 at 7:50 pm ,
     john Says:

    Thanks matthew,

    I recently bought michaels traffic videos and your topic hit on the nail as iam just wondering how to get quick and targeted traffic. As mike in his video package put out three strategies, i’ll always go with the first one, and hope adwords will help me along. I know from a best affiliate jeremy palmer that i you do adwords good, then the possibilities are more and more as an affiliate marketer. This is why my first tuition product was affiliate marketing formula. I alread y did understand the traffic generation strategies, but needed a little more brush up. Thanks, and looking to your next sequence.

    John.

  10. On April 5th, 2007 at 9:34 pm ,
     Rob Seiler Says:

    Hey Matthew…

    Have been using Adwords for a couple of years and have just turned it off. I’ll await your next post about negative keywords with interest as I haven’t used this feature before. I may turn my campaign on again depending on your comments.

    Thanks…

    Rob

  11. On April 5th, 2007 at 11:13 pm ,
     Ken Eschman Says:

    Sounds Very familiar I hate to admit.
    Negative keywords this new to me. I am all ears.
    Thanks Mathew keep it coming!
    Ken Eschman

  12. On April 6th, 2007 at 1:29 pm ,
     Daniel Jeffs Says:

    Hello Matthew and all who read,

    Thanks this is some of the best I have read.
    I can’t wait to see what is next as this makes
    a clearer picture as to why we all fail.

    As was said above by pauls scam review being scammed 37 times I too have been scammed way over 37 times in one way or another and thank God not always for money.

    I have asked the same question everywhere without an answer from anywhere on the planet.
    I have done the PPC until I am flat broke from it all. I have been at this for over 6 months and have yet to make one red cent. Now I have over 12 thousand download products and a web site that is on its way to being a great web site of information. My key words and ad words are also pretty good.

    Question: What does it take to make just $50 to $100 bucks a day without more money going out???

    Up and Over the Top
    Daniel.
    http://www.3dragonenterprise.com

  13. On June 15th, 2007 at 2:30 am ,
     George Says:

    Need those negative keywords!

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