One of the things that I am constantly trying to do is improve my conversions.

That way I can get more sales for each visitor that lands on my site. Not only does this increase profits, but this allows me to decrease my cost per acquisition (i.e. how much I pay per customer). That means I get more customers for less money.

One of the ways that I improve my conversion rates is through audio and video. You’ll notice that a lot of my squeeze pages and sales pages incorporate audio, and some even have video as well.

That is simply because it works!

When done right, audio and video will add a dimension to your website that will far surpass regular text.

You will be able to:

• More easily communicate with your potential customers
• Easily build a relationship of trust
• Convey emotion and value
• Show benefits quicker than text

However, it has always been difficult to implement these strategies as not everybody has the necessary equipment to record audio and video.

On top of that, there is the issue of knowing how to put everything together and on your website.

I have a free report that you can read that will address these issues and give you some possible solutions.

You can download it here:

http://www.affiliateminute.com/AVRiches.pdf

After you are finished, please post your comments and let me know what you thought!

Matthew Glanfield