Here’s something interesting - Google just released a new tool (in BETA) for optimizing landing pages.

You can see it here:

http://services.google.com/websiteoptimizer/index.html

Remember all that stuff I told you about split testing? Well now you can see that Google thinks it’s important too!

However, the most interesting thing is not the tool, but the demo video that Google gives.

Why is it so interesting?

It is the first view that we have had on what Google thinks is a good landing page! You can now see what it is that Google is looking for.

And what is interesting, the landing page in their demo does not have a lot of content, which means that what we are implementing over at YourSqueezePage Version 2.0 is right on line with what Google is looking for.

Finally, I love the way they report your conversion statistics - it is based on combinations of components rather than comparison of individual components. We will definitely be implementing that model into YourSqueezePage (either Version 2.1 or Version 3.0 for sure).

Have fun!

Matthew Glanfield

P.S. What do you think about Google’s new tool? Post a comment and let us know!